HIF 2026 x Alliance Group: The bridge between Georgia & Global hospitality

On the sidelines of HIF 2026, Alliance Group hosted a closed-door roundtable that brought together international hotel brands, regional family offices and Georgian policymakers. The discussion centred on what global operators need from a market like Georgia, from title clarity and arbitration mechanisms to power capacity and skilled hospitality labour. Alliance Group's delegation presented current pipeline data covering Tbilisi, Batumi and the mountain resort corridor, and walked attendees through case studies of recently delivered branded projects. Several international operators signalled active interest in entering the market through management or franchise agreements over the next eighteen months. The session ended with a commitment to convene a follow-up working group in Tbilisi to advance the most promising leads into letters of intent.